Your club.
Centre stage.
Live bidding in your colours, on your channels. Gameday stays in the background.
GAMEDAY BY MICROWHALE
Turn fan moments
into lasting value.
Your brand, data and fans. Your revenue.
A white-label auction solution for clubs, leagues and competitions.
We run the auction. Your brand leads the experience.
THE MOMENT IS YOURS.SO IS WHAT COMES NEXT.
01 THE CLUB COMES FIRST
All the attention.
Back to your club.
The game brings fans together.
Gameday turns that attention into an auction your club owns.
Your club.
The relationship
stays with you.
Every bidder is a named, payment-verified fan in your own database.
New revenue.
From every moment.
Match-worn items, signed gear and experiences only your club can offer. Every game. Every event. A revenue moment.
02 AUCTION AS MARKETING
Revenue is only the tip.
The visible returnAuction revenueThe value- Campaign contentEvery lot creates a story before, during and after the game.
- Reach & engagementBidding tends to spike around goals, saves and the final whistle.
- First-party fan dataNamed, payment-verified fans in the club’s own database.
- UnderbiddersVerified demand for the next lot, offer and season.
- Sponsor activationPartner visibility on every lot, with measurable participation.
For many clubs, marketing value can match or exceed direct revenue.
03 BUILT AROUND YOU
We run the auction.
You own
the opportunity.
We build the concept with you, run the auction end to end, and bring back the revenue and the results. Value for the whole club: marketing, partners and fan data.
Let’s create your next moment ↗YOUR BRANDYOUR FANSYOUR DATAYOUR REVENUE
04 MICROWHALE
Built for the club.
By microwhale.
We are a sports technology company from Reykjavík, bringing together experience in auctions, fintech and sport.
We believe the fan relationship belongs to the club.
We built Gameday so it stays there.
YOUR NEXT MOMENT STARTS HERE
Let’s talk
today.
↗For clubs, leagues, competitions and partners.
Tell us about your next moment.
